According to the results survey conducted by Acentric™
Marketing Research and published in the Brands and Branding in South Africa,
Spur was identified as SA’s leading restaurant brand for 2012. The survey was
conducted in the first quarter of 2012 and included 21 restaurant-chain brands. KFC was rated second, thereafter Mugg and Bean, McDonalds and Woolworths.
The defining top three features and signature of Spur
out of fifteen listed features were:
Enjoyment
Friendly Service
Tradition
Good Interior
Good Location
The other features listed and rated were:
Tasty Food
Quality Food
Attractive Food
Fast Service
Reliable Service
Knowledgeable staff
Value for money
Clean
Upmarket
Trendy
Clearly the rating was awarded on the overall scores in all categories
and Spur had the best package results. Despite this
being a food orientated rating the top three defining and signature features that
stood out way above the others were ‘enjoyment, friendly service and tradition’.
This speaks volumes about the love for positive and
friendly engagement with a brand!
Lending weight to the theory that a friendly brand who also engages on twitter can only make headway with and gain market share. It’s all about building relationships!
Spur Cares - they really do!
Spur Steak Ranches @Spur_Cares
“Welcome to our Spur Twitter family” (currently 4,347 followers)
“Please make yourself at home and feel free to share your favourite Spur moments with us”
