Tuesday, 16 September 2014

Sorbet

Get That Feeling – Ian Fuhr

Book Launch

An Autobiographical Book About A Journey of a Dream Come True Born on a Feeling
Penguin Publishers and Exclusive Books, Hyde Park Corner Book Launch – September 2014
It was apt that a celebration and book signing of the new publication took place at Hyde Park Corner where Exclusive Books is thirty years old and due to its popularity will see the shop floor increase in size mid-year 2015.  Ian Fuhr’s multi-faceted business career started in 1976 and was being celebrated after an almost forty year history.

Music Flows Through Ian’s Veins

Dr. Bruce Copley (left), a leading holistic animator both friend and business associate of Ian’s opened the book launch by playing the bagpipes. 

Ian has music flowing through his veins and interjected a number of favourite melodies into his book launch closing with singing a melody tribute to Sandy Roy his finance “What a Wonderful World” by Louis Armstrong.

Excerpts from the Forward Written by Reg Lascaris – June 2014

“Get That Feeling doesn’t disappoint.  It provides plenty of instruction from the school of hard knocks.  At one stage, so much money went into this black hole that Sorbet’s future was in doubt. But this book is not only a book about entrepreneurship.  It is also a reminder of the huge strides South Africa has made in the past 35 years.”

Business Tips Are Woven Into the Narrative

What makes this book a good read and one that is well worth purchasing is that like many other entrepreneurs around the globe Ian has as he calls it been a ‘serial entrepreneur’.  He has been involved in a wide range of businesses from retail, to records, with music greats such as Hugh Masekela (below centre) to race relations consulting in the apartheid years as well as wildlife and still is a partner in the Lion Park with his brother Rodney which he has plans to upgrade into an international tourist facility. 
Not everything has fallen into place until fairly recently.  This will give hope to many other people who may have lost faith in their career or business goals.  This is the ultimate success story after an uphill battle.  Family have played a key role and will continue to do so as the Group grows from strength to strength. 

This happy ending is almost like a fairy tale and family are the glue to see it through!
The Feel Good Factor of Owning a Sorbet Franchise Which Feels Just As Fabulous As Walking Out Of One
1st September 2004 marked the start of Sorbet with the launch of two branches, Norwood and Bedfordview.  Ten years later there are a remarkable 108 branches with three having just opened at the end of August 2014.  The first franchise was sold in 2009 and today there are 100 franchised stores delivering head-to-toe confidence across South Africa.
Sorbet Beauty Salons and Nail Bars have quickly established themselves as every city gal’s (and guy’s) answer to feeling fabulous, fast.  Plus, plus, plus ‘Sorbet Man’ opened in Sandton at the end of August and ‘Candy & Co’ an ethnic brand culture of people and service is a new business phase in the Sorbet Group.

Their fresh and professional approach to beauty for the modern day woman and gent has evolved to a guest-following of over 100 000 loyalty members – and counting. The Sorbet Salon revolution has spread its love across the country and continues to seek out new store opportunities.

What is the purpose of work – a question asked in all training programmes at Sorbet?

The answer “To serve people and the needs and wants of other people”

 As a Sorbet Franchisee, feeling good no longer has to be an achievement; it’s a way of life. 

The S-FACTOR?

To be a Sorbet Salon Franchisee, you need to have the S-Factor. The Sorbet Factor: that burn inside you that is passionate about feeling good, looking good and turning all that “good stuff” into 100% guest satisfaction. That is precisely what the Sorbet culture is all about.

The Win-Win S-Factor That Attracts Franchisees, Staff and Clients

·         I love to feel good

·         I love to look good

·         I love to make others feel good

The Sorbet Team with Ian Fuhr at the helm have really got that feeling!

For the inside story and some great business insight and marketing tips – buy your copy today!